Museum of Science and Industry Takeover
MSI and Dr. Suess took over Water Tower Place during the holidays. The promotion encouraged people to come see the new Dr. Suess and Christmas Trees Around the World exhibits. From directional signage and a 7 story Grinch adhesive to an interactive digital display, everything had to be done the Seussian way.
Bakers Square and BCBS OOH
Gone Rogue Social Animation
TwinSpires Competitive Campaign
TwinSpires is an online horse wagering website. They wanted us to go after their main competitor— TVG. Due to TVG’s $.25 wagering fees, we re-named them the Quarter Hog and the campaign supported that theme. From an innovative microsite to a twitter war, this was a first for the category.
